PPAM 2020

Leverage the Power of Video for Marketing and Commercial Work"

http://www.ppam.com

** THIS CLASS WILL BE VIRTUAL, BUT INTERACTIVE.

PARTLY RECORDED BUT WITH SUZETTE TEACHING LIVE TOO!

SEPT 21-22, 2020.  DETAILS ON TIME COMING SOON.

BIO:

Suzette Allen has been a professional photographer for over 25 years and has been a leading educator in our industry for the past 20 years, helping photographers embrace and understand Digital, Photoshop, Workflow and the technical side of our creativity process. She loves helping photo enthusiasts and pros alike to embrace the new realm of video and hybrid imaging, helping photographers utilize new technology and learn what they need to stay relevant in the changing expectations of the photographic world. In her usual down-to-earth style, she makes even tough concepts easy to understand and fun to learn! Be inspired and challenged with fresh creativity and new ways of communicating visually with Video and Hybrid images…. the artful blend of photo, video and sound!



"Should I REALLY learn Video??"

We all have video capability on our cameras and phones, and so few of us are leveraging it for marketing or sales. It’s a bit of a wall to scale, actually, with a whole new skill-set and vision, but it is certainly a skill you can learn and apply in a class with Suzette Allen, the hybrid pioneer!

How can you leverage Video? Let us count the ways…. Video for Marketing, for Commercial clients, for Seniors, for Talent Headshots, Entreprenuers, Models, Weddings, Social Media, IG, FB, websites….etc.

Headshots and commercial photography are a great new profit stream that many of us are leveraging to fill in the gaps of our schedules! AND there are thousands of DIY millennials and baby boomers who are doing their own little gig on the side as Entrepreneurs!

Need some Marketing? YES, PLEASE!

Leveraging video to tell the stories and educate potential clients about your customer’s product or service is key, whether you make it a website educational video or just put a short video on your IG stream or social. Gotta Learn this? ABSOLUTELY!

Learn HOW to set up your camera for the best video quality, and how to seamlessly shoot engaging video clips and tell the story naturally. Leveraging motion is the key to modern marketing. (And it is the best way make your clients look like savvy millennials, no matter what their age!) Beyond that, with everyone looking to websites to feel the pulse of a company, the ability to show personality, authenticity and core values [hopefully with an entertaining flair] is vital!

Learn the simplest path to pulling all the parts together and learn what you need to get started right away with video and moving Live Portraits

TOPICS TO BE COVERED

*video settings and techniques for filming

*storytelling tips for planning and strategy

*making effective Instagram advertising clips

*strategy for smooth filming with nervous clients

*use captions for silent communication

*model and talent marketing cards

*social media marketing guidelines and strategies

*simple solutions with Photoshop and Lightroom


TNT Fireworks FunReel - FB/IG Ad

Covid Safetly Procedures for DDS

A Talking Business Card

Documentary Hero Story

BOOK COVER

650-ChooseZOE Cover

A "Live" Book Cover

Video inside book (augmented reality)

THE KEEPER product education

Celestial Skin Care

Model/Actor Talent Video

Speaker Promo

Speaker Promo

Simple Event Promotion for Social

Senior Portrait ReelStory

Engagement LoveStory

Fathers Day heart-melter

Family Fun Reel

LoveStory- 10 Years Together!

Engagement Mini IG story

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