Multimedia Marketing:
How to leverage video for promotion, attention, and client education. Talking business cards, Instagram ads, Animations, and more.
Carolina Photo Expo Aug 2-3, 2019
MONDAY, 9am- 11:30
By Suzette Allen and Jon Yoshinaga, Lumix Ambassadors
Video is the most powerful tool for communication and storytelling, not to mention educating our clients and selling for us! Learn the basics of capturing video for hybrid videos (photos+video+audio) and see how to apply it to your marketing equation. We will cover Talking Business Cards, Instagram ads, Animations, Spark Pages, web videos, social media and more. Stand out in style instantly in your Social media campaigns with multimedia, and leverage it for education on your website as well.
This process can be done with a DSLR, Mirrorless or even smartphone. Videos can be edited with Adobe Premier, Final Cut, Lightroom+Photoshop or even on mobile devices. There are many creative paths to video creation, (some faster and easier than others) and you will learn the best place for you to start.
Start today on the journey to leveraging motion—technology has made it much easier than you think!
