June 7, 2016
The Fluent Photographer – Your Survival Strategy
Today’s new demands on photographers require us to be professional AND well-rounded. And that doesn’t mean weddings and portraits and commercial…. That means VIDEO. Marketing and general business practices have changed so much in the past few years and clients are looking for a fresh approach to educating their clients and reaching their target markets. Video is the most powerful medium to accomplish that and we, as still photographers, are ideally positioned and skilled to jump into that role with very little effort. Yes, that is the truth. You already possess 90% of what you need to be an excellent hybrid photographer, able to produce a hybrid product with stills and videos. Now is the time to ease into that role, able to effectively communicate with either medium, depending on the clients’ need. In this Hybrid Program, Suzette will show you how to add motion into your existing markets with exciting products and fresh approaches. She will show you how to get moving by shooting bits of motion, or lots of motion, filming talking business cards, creating commercial image strategies and more! Of course, she and her techie husband Jon will share some technical know-how & video specs too, to get you started on your hybrid journey right away.
Suzette Allen, Cr.Photog., CPP, API.
Professional Photographer 25+ years Lumix Luminary and Adobe Influencer
Jon Yoshinaga, Cr.Photog., Lumix Luminary
Suzette and Jon make a dynamic team with their wide range of technical savvy in the photographic industry and have successfully migrated into a Hybrid role as photographers, focusing on motion and marketing. Adapting to the needs of clients and using mirrorless cameras, they are fluent with 4K technology, Cinemagraphs, short hybrid videos, and teaching photographers to painlessly embrace technology, whether it be Adobe software or camera tech! Learn more about their passion and work at www.SuzetteAllen.com
Sponsored by Panasonic LUMIX, Bay Photo, Photodex